Contact: jennifer@toomanyballoons.com
© Copyright Jennifer Paton/TooManyBalloons | Site Design by Jennifer Paton | Contact: jennifer@toomanyballoons.com
Connect: Blog | Twitter | LinkedIn | Flickr
Brief > Revamp the overall look of the Raw Vintage clothing shop in Shawlands, Glasgow in a quirky, hand-crafted style.

My field research revealed a problem I wanted to solve; Most customers and shop staff prefer the clothes to be arranged by item eg dresses rather than decade. Some customers however might need to know the specific decade of the clothes e.g for a 40's party.

 

 

So I came up with the idea of categorizing the decades using the price tags. I created a decorative tag for each decade using imagery and icons associated with that time. >Click here to see the collage set on flickr

The 'one off' nature of vintage clothing means its is handled and priced individually anyway. The tags also have a large blank space on the back which would allows the staff to write the price.

Raw Vintage
>Back to top